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Virus Paradigm
In recent years, the word 'virus' has lost its biological perimeter of reference to acquire a much broader - could say 'paradigmatic' - meaning. This Element aims to shed light on how virality has become the most powerful metaphor available to describe very different phenomena.
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In recent years, the word 'virus' has lost its biological perimeter of reference to acquire a much broader - could say 'paradigmatic' - meaning. This Element aims to shed light on how virality has become the most powerful metaphor available to describe very different phenomena.
| ISBN / EAN | 9781108965811 |
|---|---|
| Auteur | Marchesini, Roberto |
| Editeur | Cambridge University Press |