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The Future Of Competition
Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.
550,00 DH
En stock
Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.
| ISBN / EAN | 9781578519538 |
|---|---|
| Publication date | 2004-02-11 00:00:00 |
| Auteur | Prahalad |
| Editeur | Harvard Business School Press |