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Sun Tzu and the Art of Business
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
250,00 DH
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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
| ISBN / EAN | 9780199782918 |
|---|---|
| Auteur | McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill) |
| Editeur | Oxford University Press Inc |