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Strategic Management in the Media
The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.
560,00 DH
En stock
The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.
| ISBN / EAN | 9781412903134 |
|---|---|
| Auteur | Kung, Lucy |
| Editeur | SAGE Publications Ltd |