Strategic Management in Construction

Auteur: Langford, David
Editeur: John Wiley and Sons Ltd
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions.

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This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions.
ISBN / EAN 9780632049998
Auteur Langford, David
Editeur John Wiley and Sons Ltd