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Strategic Brand Management
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
760,00 DH
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Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
| ISBN / EAN | 9780198704201 |
|---|---|
| Auteur | Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) |
| Editeur | Oxford University Press |