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Soft Innovation
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
1 270,00 DH
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Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
| ISBN / EAN | 9780199572489 |
|---|---|
| Auteur | Stoneman, Paul (Professor, Warwick Business School, University of Warwick) |
| Editeur | Oxford University Press |