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Profitable Customer Engagement
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
680,00 DH
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The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
| ISBN / EAN | 9788132113409 |
|---|---|
| Auteur | Kumar, V. |
| Editeur | SAGE Publications India Pvt Ltd |