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Pricing and Revenue Management of Services
Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.
1 640,00 DH
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Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.
| ISBN / EAN | 9780415350778 |
|---|---|
| Auteur | Ng, Irene C.L. (University of Exeter, UK) |
| Editeur | Taylor & Francis Ltd |