Predicting Market Success

Auteur: Passikoff, Robert
Editeur: John Wiley & Sons Inc
Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. " -Joseph T.

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Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. " -Joseph T.
ISBN / EAN 9780470040225
Auteur Passikoff, Robert
Editeur John Wiley & Sons Inc