Pictorial Metaphor in Advertising

Auteur: Forceville, Charles
Editeur: Taylor & Francis Ltd
In this exciting study Forceville provides us with a method of detecting the metaphors which exist within pictures and especially advertising.

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In this exciting study Forceville provides us with a method of detecting the metaphors which exist within pictures and especially advertising.
ISBN / EAN 9780415128681
Auteur Forceville, Charles
Editeur Taylor & Francis Ltd