Oscar Buzz and the Influence of Word of Mouth on Movie Success

Auteur: Eagan, Owen
Editeur: Springer Nature Switzerland AG
This book explores why word of mouth is the most important determinant of a movie's success. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success.

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This book explores why word of mouth is the most important determinant of a movie's success. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success.
ISBN / EAN 9783030411794
Auteur Eagan, Owen
Editeur Springer Nature Switzerland AG