O.O.H.: Out of Home

Auteur: Chandra, Amiya
Editeur: Pentagon Press
Provides insights and an in depth understanding of "out of home" advertising (OOH), its characteristics and principles for a planned approach for development of the OOH medium. It outlines various approaches and tries to provide a direction on design principles.

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Provides insights and an in depth understanding of "out of home" advertising (OOH), its characteristics and principles for a planned approach for development of the OOH medium. It outlines various approaches and tries to provide a direction on design principles.
ISBN / EAN 9789386618504
Auteur Chandra, Amiya
Editeur Pentagon Press