New Products Management

Auteur: Crawford, C.Merle
Editeur: McGraw-Hill Education - Europe
Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.

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Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.
ISBN / EAN 9781259254345
Auteur Crawford, C.Merle
Editeur McGraw-Hill Education - Europe