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New Products Management
Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.
2 460,00 DH
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Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.
| ISBN / EAN | 9780078029042 |
|---|---|
| Auteur | Crawford, C.Merle |
| Editeur | McGraw-Hill Education - Europe |