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New Product Forecasting
A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.
710,00 DH
En stock
A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.
| ISBN / EAN | 9780765616104 |
|---|---|
| Auteur | Kahn, Kenneth B. |
| Editeur | Taylor & Francis Ltd |