Media Relations

Auteur: Stanton, Richard
Editeur: Oxford University Press Australia
Examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public. This text takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media.

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Examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public. This text takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media.
ISBN / EAN 9780195557343
Auteur Stanton, Richard
Editeur Oxford University Press Australia