Media Performance

Auteur: McQuail, Denis, MA, PhD, DipPSA,
Editeur: SAGE Publications Ltd
Important and recommended for good communications collections - this will be widely used and widely cited' - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.

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Important and recommended for good communications collections - this will be widely used and widely cited' - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.
ISBN / EAN 9780803982956
Auteur McQuail, Denis, MA, PhD, DipPSA,
Editeur SAGE Publications Ltd