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Measuring the Impact of Social Media on Business Profit & Success
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
1 330,00 DH
En stock
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
| ISBN / EAN | 9781433125799 |
|---|---|
| Auteur | Li, Cong |
| Editeur | Peter Lang Publishing Inc |