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Measuring the Impact of Social Media on Business Profit & Success
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
360,00 DH
En stock
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
| ISBN / EAN | 9781433125782 |
|---|---|
| Auteur | Li, Cong |
| Editeur | Peter Lang Publishing Inc |