Marketing to the Mind

Auteur: Fulton, Richard L.
Editeur: ABC-CLIO
A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too. Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation.

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A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too. Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation.
ISBN / EAN 9781567200317
Auteur Fulton, Richard L.
Editeur ABC-CLIO