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Marketing and the Bottom Line
Marketing isn't special, it isn't different, it isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money.
490,00 DH
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Marketing isn't special, it isn't different, it isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money.
| ISBN / EAN | 9780273661948 |
|---|---|
| Auteur | Ambler, Tim |
| Editeur | Pearson Education Limited |