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Market Opportunity Analysis
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.
800,00 DH
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Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.
| ISBN / EAN | 9780789024190 |
|---|---|
| Auteur | Stevens, Robert E (Southeastern Oklahoma State University, USA) |
| Editeur | Taylor & Francis Inc |