Managing Media Businesses

Editeur: Springer International Publishing AG
While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.Your answers to these questions that vex your media or entertainment business will depend on your frame - a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler.

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While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.Your answers to these questions that vex your media or entertainment business will depend on your frame - a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler.
ISBN / EAN 9783319520209
Editeur Springer International Publishing AG