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M: Advertising
Created with students' and professors' needs in mind, this book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. It aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life.
1 210,00 DH
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Created with students' and professors' needs in mind, this book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. It aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life.
| ISBN / EAN | 9780078028960 |
|---|---|
| Auteur | Arens, William F. |
| Editeur | McGraw-Hill Education - Europe |