The tipping point

Editeur: Back Bay Books
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter

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An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
ISBN / EAN 9780316346627
Publication date 2002-01-31 00:00:00
Editeur Back Bay Books