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Listening to the Voice of the Market
Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.
600,00 DH
En stock
Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.
| ISBN / EAN | 9781420093308 |
|---|---|
| Auteur | Reidenbach, R. Eric (Market Value Solutions, Hattiesburg, Mississippi, USA) |
| Editeur | Taylor & Francis Inc |