Main image
Click to view image in fullscreen
![]()
Handbook of New Product Development Management
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.
1 010,00 DH
En stock
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.
| ISBN / EAN | 9780750685528 |
|---|---|
| Editeur | Taylor & Francis Ltd |