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Fundamentals of Marketing
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
560,00 DH
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Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
| ISBN / EAN | 9780198748571 |
|---|---|
| Auteur | Baines, Paul (Professor of Political Marketing, Cranfield School of Management) |
| Editeur | Oxford University Press |