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From Products to Services
Fewer companies than ever are pure product companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.
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Fewer companies than ever are pure product companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.
| ISBN / EAN | 9780470026687 |
|---|---|
| Auteur | Young, Laurie |
| Editeur | John Wiley and Sons Ltd |