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Foundations of Corporate Success
Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect their financial performance.
630,00 DH
En stock
Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect their financial performance.
| ISBN / EAN | 9780198289883 |
|---|---|
| Auteur | Kay, John |
| Editeur | Oxford University Press |