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Forecasting Tourism Demand
The tourism industry has experienced a boom over the years, and being able to predict future trends is vital in the struggle to stay a step ahead of the competition. Looking at the 13 methods of forecasting, this book guides the reader through each method, highlights its strengths and weaknesses and explains how it can be applied to the industry.
1 580,00 DH
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The tourism industry has experienced a boom over the years, and being able to predict future trends is vital in the struggle to stay a step ahead of the competition. Looking at the 13 methods of forecasting, this book guides the reader through each method, highlights its strengths and weaknesses and explains how it can be applied to the industry.
| ISBN / EAN | 9780750651707 |
|---|---|
| Auteur | Frechtling, Douglas |
| Editeur | Taylor & Francis Ltd |