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Destination Marketing Organisations
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
1 580,00 DH
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Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
| ISBN / EAN | 9780080443065 |
|---|---|
| Auteur | Pike, Steven |
| Editeur | Taylor & Francis Ltd |