Computer Intelligence

Auteur: Melin, Mark H.
Editeur: Chandler House Press,US
This text shows how to develop intelligent computerized market tools to interact with customers, recognize individual needs and make persuasive offers. The book shows how to integrate marketing with print, CD-ROMs, Web-sites and transactional e-commerce systems.

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This text shows how to develop intelligent computerized market tools to interact with customers, recognize individual needs and make persuasive offers. The book shows how to integrate marketing with print, CD-ROMs, Web-sites and transactional e-commerce systems.
ISBN / EAN 9781886284579
Auteur Melin, Mark H.
Editeur Chandler House Press,US