Main image
Click to view image in fullscreen
![]()
Competitive Success
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
640,00 DH
En stock
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
| ISBN / EAN | 9780470998229 |
|---|---|
| Auteur | Davis, John A. |
| Editeur | John Wiley & Sons Inc |