Colour Sells

Auteur: Francq, Hilde
Editeur: Lannoo
Colour Sells makes a strong case for paying attention to the importance of colour in products and marketing. From strategy to packaging to trends, this book analyses colour in case studies and interviews with industry leaders and influential merchandisers.

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Colour Sells makes a strong case for paying attention to the importance of colour in products and marketing. From strategy to packaging to trends, this book analyses colour in case studies and interviews with industry leaders and influential merchandisers.
ISBN / EAN 9789401463430
Auteur Francq, Hilde
Editeur Lannoo