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Hitch Your Antenna to the Stars
Argues that television stars were central to the growth and development of American broadcasting. They were used not only to promote programs and the sale of advertised consumer goods, but also to establish network identities. This book includes profiles of well-known performers such as Milton Berle, Sid Caesar, and Jackie Gleason.
470,00 DH
En stock
Argues that television stars were central to the growth and development of American broadcasting. They were used not only to promote programs and the sale of advertised consumer goods, but also to establish network identities. This book includes profiles of well-known performers such as Milton Berle, Sid Caesar, and Jackie Gleason.
| ISBN / EAN | 9780415971317 |
|---|---|
| Auteur | Murray, Susan (New York University, USA) |
| Editeur | Taylor & Francis Ltd |