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Undermining of Beliefs in the Autonomy and Rationality of Consumers
Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.
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Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.
| ISBN / EAN | 9780415773232 |
|---|---|
| Auteur | O'Shaughnessy, John (Columbia University, USA) |
| Editeur | Taylor & Francis Ltd |