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Advertising and New Media
Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes case studies of advertising campaigns and media.
1 580,00 DH
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Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes case studies of advertising campaigns and media.
| ISBN / EAN | 9780415430340 |
|---|---|
| Auteur | Spurgeon, Christina (Queensland University of Technology, Australia) |
| Editeur | Taylor & Francis Ltd |