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Oscar Buzz and the Influence of Word of Mouth on Movie Success
This book explores why word of mouth is the most important determinant of a movie's success. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success.
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This book explores why word of mouth is the most important determinant of a movie's success. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success.
ISBN / EAN | 9783030411824 |
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Auteur | Eagan, Owen |
Editeur | Springer Nature Switzerland AG |