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Marketing Theory
Presents a comprehensive overview of the development of marketing theory. This title draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
6 520,00 DH
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Presents a comprehensive overview of the development of marketing theory. This title draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
| ISBN / EAN | 9781847870001 |
|---|---|
| Editeur | SAGE Publications Ltd |