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Writing Management
Sceptical of scientific studies of the social world, the author advocates an approach that draws on narrative, literary theory, cultural studies, and anthropology, rather than positivist social science. She reviews some key organizational texts to show how the art of persuasion can be deployed.
750,00 DH
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Sceptical of scientific studies of the social world, the author advocates an approach that draws on narrative, literary theory, cultural studies, and anthropology, rather than positivist social science. She reviews some key organizational texts to show how the art of persuasion can be deployed.
| ISBN / EAN | 9780198296133 |
|---|---|
| Auteur | Czarniawska, Barbara (Skandia Professor of Management in the School of Economics and Law, Skandia Professor of Management in the School of Economics and Law, Gothenburg University) |
| Editeur | Oxford University Press |