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Oxford Handbook of Pricing Management
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
1 450,00 DH
En stock
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
| ISBN / EAN | 9780199543175 |
|---|---|
| Editeur | Oxford University Press |