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Marketing Theory
A collection of contributions on the subject of marketing theory from area specialists. The text provides a number of summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based.
770,00 DH
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A collection of contributions on the subject of marketing theory from area specialists. The text provides a number of summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based.
| ISBN / EAN | 9781861525932 |
|---|---|
| Auteur | Baker, Michael (Nottingham University Business School) |
| Editeur | Cengage Learning EMEA |