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Psychology of Risk
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
| ISBN / EAN | 9781107017016 |
|---|---|
| Auteur | Breakwell, Glynis M. (University of Bath) |
| Editeur | Cambridge University Press |