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Brand Management:
Brand Management: Principles and Practices is a comprehensive textbook that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, case studies, and is accompanied by a CD with presentations and television commercials.
560,00 DH
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Brand Management: Principles and Practices is a comprehensive textbook that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, case studies, and is accompanied by a CD with presentations and television commercials.
| ISBN / EAN | 9780198069867 |
|---|---|
| Auteur | Dutta, Kirti (Assistant Professor (Marketing), Bhartiya Vidya Bhavan's Usha & Lakshmi, Mittal Institute of Management, New Delhi.) |
| Editeur | OUP India |