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Strategic Management in the Media
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
470,00 DH
En stock
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
| ISBN / EAN | 9781473929500 |
|---|---|
| Auteur | Kung, Lucy |
| Editeur | SAGE Publications Ltd |