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Strategic Brand Management
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
600,00 DH
En stock
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
| ISBN / EAN | 9780198797807 |
|---|---|
| Prix remisé | 689,00 DH |
| Auteur | Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) |
| Editeur | Oxford University Press |