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Media Handbook
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
650,00 DH
En stock
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
| ISBN / EAN | 9781138352643 |
|---|---|
| Auteur | Katz, Helen |
| Editeur | Taylor & Francis Ltd |