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Go To Market Strategy
Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.
630,00 DH
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Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.
ISBN / EAN | 9780750674607 |
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Auteur | Friedman, Lawrence G. |
Editeur | Taylor & Francis Ltd |