Go To Market Strategy

Auteur: Friedman, Lawrence G.
Editeur: Taylor & Francis Ltd
Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.

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Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.
ISBN / EAN 9780750674607
Auteur Friedman, Lawrence G.
Editeur Taylor & Francis Ltd